BT launches Ribbit for Salesforce

BT has unveiled Ribbit for Salesforce, a hosted telephony service designed to help reduce the latency of information travelling from field workers into the business. The application enables all Salesforce.com CRM customers to link mobile voice communications with their existing accounts. Voice-to-text conversion allows field service agents, or any other user, to dictate notes and memos verbally on their mobile phones, which are converted into text and added into Salesforce CRM and the user's email inbox. BT acquired Ribbit last year, and the launch signals the company's entry into the enterprise cloud services market. Lindsay explained that Ribbit on Salesforce is essentially a virtual sales assistant, allowing sales personnel to call themselves up and leave a message about the meeting. The system is then populated with that information and converted to text, storing and organising voicemail as email, as well as categorising leads, contacts and in-progress deals.

Source: http://www.vnunet.com/vnunet/news/2240013/bt-launches-ribbit-salesforce